It’s only a matter of time before Google doesn’t give you directions for the shortest and most efficient route, but rather plans your route to send you past the stores that pay the most in advertising.

“You could get to your destination by going down smith street fastest, but Glover Street has McDonald’s so we will send you down that road”

It shows little popup logos on the screen where the places are located, like a McDonald’s logo a few street over as you are driving by in your commute. I had it show me a Toyota logo for a Toyota dealership yesterday. Like, why do I need to know there’s a Toyota dealership there unless I’m specifically searching for it? Toyota probably paid them to show up a certain amount of times.

I think it’s more a case of needing to be idiot proof and provide the correct answer every time. Some people using it may have been trained but they also may be absolutely useless at using technology. Google may be simple but it doesn’t give you exactly what you’re looking for and all the relevant information on the first attempt.